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Showing posts from April, 2019

-We've Used Man Pens Our Whole Lives-

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     Yesterday, I was watching Youtube and I saw this video in my subscription box. The video was about the company Bic, who had made pens "for her". Ellen makes fun of the sexist pens. The company had reached out to Ellen for them to collaborate and make a commercial. She denied Bic's offer and made her own commercial mocking their product. I agree with all the things that Ellen has to say about Bic.      The idea of pens designed for women is just ridiculous. That means that we have been using male pens for our whole lives. OH NO! It is bad enough that they made the pens "lady" colors, pink and purple. On top of this, these two pens retail for 19 dollars on Amazon. This is insane, considering the fact that a pack of 144 black ball point pens on Amazon is $13.71. Just because the pens are labeled differently, I do not believe that they should be price differently. The packaging uses word such as "beautifully smooth". This is a tactic that the

-I Do Not Speak Broke?-

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     Advertisements surround us. They are seen in magazines, bus stops, and billboards. Which one catches our attention the most. Advertisers have come up with various methods of drawing in consumers.      To do this, the consumer's interaction with the advertisements must be magical in order for the person to associate the business with good thoughts. One technique that I was very interested in is the "Need for affiliation". When I was first introduced this appeal in class this instantly reminded me of AirPods.     A few techniques used in this advertisement is simple solutions, plain folks, and glittering generalities.       Apple is presenting their audience a solution to something that was not a problem before. As you may know, in Apple's iPhone 7 and their following generations do not have a headphone jack. In order to combat this, they made wired headphones that connected into the charging hole. But what if your phone was low on battery and you wanted to

-Persuaders-

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     In the documentary The Persuaders, we discover marketing tactics to trap the consumer's minds into false realities. The advertisements are placed all around us, and sometimes we do not even notice their presence because they have seamlessly blended it in with our every day lives.      These ads have made their way onto the apps Instagram and Snapchat, which many teenagers use today. Companies choose their platform based off of their target audience. They try to make their company sound trusting and welcoming in order to suck people into supporting their brand. They work to create a community among the users of their products. Brands see themselves as a ready made identity. They then use words like "better" and "stronger" to make it seem like they are offering something that another brand does not have. They then manipulate you into buying their products by impulse, just because we want to be superior to  others.      One example of advertisers using wor

-Politics In The English Language-

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     I agree with what Orwell has to say about today's use of language. I believe that language evolves naturally and that we shape language for own purpose. In Orwell's essay, he uses words that are not heard often, which proves that language evolves because we don't speak the same way as we did in 1946.      In his writing, he mentions the idea of "ready-made phrases" and "mixed metaphors". I think that these are overused and they make words lose their meaning, because when we hear or say things a number of times, it becomes natural for us, which is why it is important to be original. Using these phrases also makes us lazy because we are not thinking about the words ourselves. I think that writer should ask themselves the questions: "What am I trying to say?", "What words will express it?", "What image of idiom will make it clearer?", "Is the image fresh enough to have an effect?". If a writer does not make his/

-The Use Of Language in Politics-

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     When writing about political topics, everyone seems to have a bias, even if it is unintentional. Although their news outlet is deemed to be neutral, their opinion still makes its way into their articles. This is evident in Trump's view of immigration policies.      While examining the articles, I found that the conservative news outlets use very strong words that paint a stereotypical picture of what Trump would like us to think about the immigrants. The New York Post uses words like "sneak","lack", to describe how immigrants cross the boarder, while The New York Times uses words with a more positive connotation:"influx"and "released".      The NY Post's article agrees with Trump's beliefs and seemed to be a little opinionated. The article begins with "President Trump scored a win on Friday...". Because they used the word "scored", it can lead the reader to believe that they are excited about not letting mig

-My Relationship With Media-

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     Media is a very important part of my life. It is something that I definitely use too much every day. My screen time daily is about 6 hours, and 43 hours every week. I am guilty of spending hours on Youtube watching videos that have no meaning, but it is fun. It is a good form of entertainment. I do things like play games as well. There are a vast amount of things that we can find online and it is all a big distraction. It has effected my attention span. Media makes it hard to focus on one thing because there are a lot of different things going on the screen. This makes things like reading and doing homework for a certain amount of time harder for me.      Besides using media to escape reality, it helps me teach myself how to do things without having to ask anyone. Because I grew up around media, it is very convenient for me to use. If I am having trouble with a subject in math, I can do a simple google search and thousands of resources will be available for me to choose from. Me