-Persuaders-

     In the documentary The Persuaders, we discover marketing tactics to trap the consumer's minds into false realities. The advertisements are placed all around us, and sometimes we do not even notice their presence because they have seamlessly blended it in with our every day lives.

     These ads have made their way onto the apps Instagram and Snapchat, which many teenagers use today. Companies choose their platform based off of their target audience. They try to make their company sound trusting and welcoming in order to suck people into supporting their brand. They work to create a community among the users of their products. Brands see themselves as a ready made identity. They then use words like "better" and "stronger" to make it seem like they are offering something that another brand does not have. They then manipulate you into buying their products by impulse, just because we want to be superior to  others.

     One example of advertisers using words that imply exclusivity is the competing technology companies. They are so competitive that in a Microsoft Surface advertisement, where their tablet can do a lot more things than they can. The whole advertisements just makes the iPad look like a bad investment. Here is a look at the video that I was talking about:

     Advertisers also use colors and bold lettering to draw our attention. In the Microsoft advertisement, the Surface is bright pink, while the iPad has a dull backdrop. If the advertisement is able to catch the consumer's eye, then the more likely they will sell the product that they are displaying.