-I Do Not Speak Broke?-

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     Advertisements surround us. They are seen in magazines, bus stops, and billboards. Which one catches our attention the most. Advertisers have come up with various methods of drawing in consumers.
     To do this, the consumer's interaction with the advertisements must be magical in order for the person to associate the business with good thoughts. One technique that I was very interested in is the "Need for affiliation". When I was first introduced this appeal in class this instantly reminded me of AirPods.
Image result for airpod advertisement    A few techniques used in this advertisement is simple solutions, plain folks, and glittering generalities. 
     Apple is presenting their audience a solution to something that was not a problem before. As you may know, in Apple's iPhone 7 and their following generations do not have a headphone jack. In order to combat this, they made wired headphones that connected into the charging hole. But what if your phone was low on battery and you wanted to use your headphones? The perfect product for you would be AirPods, which are wireless, so you do not have to worry about wanting to listen to music while charging your phone.
     They address the plain folks by using the word effortless. It gives the implication that anyone who buys these will love them. The devices will become such a vital part of their lives where they will not even notice that they are there.
     Glittering generalities is seen through the word "magical". The word magical implies that there is nothing else like it, making it seem special. It makes us curious about what the AirPods are like. It can also mean that when you are wearing the AirPods, it feels magical or unreal listening to crisp audio.
     AirPods became big around Christmas of 2018. Although not stated in their advertisement, there is definitely something more that comes with owning Apple AirPods, and that thing is an exclusive membership the the "Im trendy" club all at the price of 160 dollars.
     AirPods were popularized through social media. This is great for Apple because they did not have to pay for any advertisement fees which proves that social media one of the best marketing tools. There were many memes circulating around the internet. These are too funny not to share...
Image result for i dont speak broke meme polar expressRelated imageImage result for i dont speak broke meme

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